Artists spent years cultivating their Facebook followings, only to discover they had to pay to reach their own fans. And Twitter has always suffered from the same problem: tweets are only read a tiny percentage of the time, by a tiny percentage of followers. Email marketing is 40 times as effective as Facebook and Twitter, combined.”
There's an ominous moment in George Orwell's Animal Farm when the seven commandments that govern the farm have gradually disappeared. Replacing them is a simple rule: "All animals are equal, but some are more equal than others." Needless to say, things don't go well after that. We may be at such a moment in the music business, and I'm concerned for the future.
A trademark is a name, slogan or logo which identifies someone’s goods or services and indicates source or quality. The purpose of a trademark is to identify and distinguish one person’s products or services from those of another. A trademark functions as a symbol of quality and goodwill. Trademark rights accrue to the owner of a mark based on the “use” of a mark and these rights vest in the first user of a mark when the mark is used in connection with the trademark owner’s goods or services. In other words, you own rights in your trademark from the moment you start using it to identify your products or services These rights are applicable in the music business to the names used by rock groups, DJs, and rappers as well as by management, production and record companies.